Full screen
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Kept 118 times

Hovis 1973

Ever wondered what Ridley Scott got up to before Alien and Blade Runner? This. This is what he got up to – an advert for Hovis. If you pay really close attention, you might notice some subtle nuances of his later sci-fi masterpieces shining through. Not really, of course, but it is still one of the most recognisable adverts of all time.

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