NEVER MIND LONDON FASHION WEEK JUST BRING BACK BELL-BOTTOMS
Friends Reunited takes a trip down memory lane to reveal Britain's favourite fashions
A staggering 96% of men and women aged between 45 and 55 owned a pair of bell-bottoms in their youth, according to a survey conducted by Friends Reunited. No other fashion item of any era comes close in the popularity stakes.
Of the 2,000 members surveyed aged 16 to over 65, 58 percent said they had owned a pair of the Seventies fashion essential and over 15% have kept hold of their bell-bottoms 'just in case they come round again'. Members' other favourites varied from an Action Man t-shirt through to the England Football Club shell-suit, neon socks, paisley shirt, leg-warmers and the punk-style puffball skirt.
Steve Pankhurst, founder of Friends Reunited, says: "It seems that we've found the ultimate fashion item of all time and yes I did have a pair of bell-bottoms and no they're not still in my wardrobe. I am pleased to see that good old fashioned jeans - my clothing of choice - have stood the test of time and feature most in people's wardrobes.
"The truth is most of us claim not to be interested in the latest fad, with only 12% of people surveyed saying they were 'dedicated followers of fashion', so eat your heart out Julien Macdonald!"
So far there has not been a flared trouser in sight at the London Fashion Week, where controversial designer Macdonald revealed his latest glitzy range on Sunday. In his profile on Friends Reunited, the Merthyr-born fashion king, writes: "Still messing about with fabric, getting there slowly*."
Danish designer Camilla Staerk appealed to nostalgic retro fans as she sent models down the catwalk in high waisted pencil skirts, cat suits in red and panther prints and the old beloved puffball skirt.
*This profile has not been verified by Friends Reunited.
NOTES TO THE EDITOR
About Friends Reunited
Founded by North London based husband and wife team Steve and Julie Pankhurst and their business partner Jason Porter, Friends Reunited was launched in July 2000 so that people could get in contact with their old school friends. A combination of word of mouth and immense media attention has propelled the site to phenomenon status, expanding beyond the school friends proposition to include workplaces, teams/clubs and streets. The site has over 11 million members, representing 42% of the adult internet population in the UK.
Fashion nostalgia survey results
- A staggering 96% of men and women aged between 45 and 55 owned a pair of bell-bottoms in their youth, no other fashion item of any era comes close in the popularity stakes
- While those over the age of 65 are least fashion conscious 25% of them admit to keeping hold of some of their old gear just in case they come back into fashion
- Only one in five 16-25 year olds say they always follow the latest fashion
- Overall 64% of people surveyed said they occasionally follow fashion, but only when it suits them and 24% said that comfort comes first
- 83% of women aged over 65 have had a beehive
- The wet-look perm with Sun-in streaks was a real hit in the 80s with as many as 47% of people from that era - men and women - sporting the look
- Kylie Minogue may have brought hotpants back into the fashion headlines, but more women in their late sixties admitted to wearing them in their youth than women of any other age group
- 42% of women in their twenties and early thirties had owned a crop top, but 85% had been glad to donate them to jumble
1. Jeans
2. Leather jacket
3. Bell-bottoms
4. Doc Martins
5. Global hypercolour T-shirt (with seat marks!)
Girls all-time fashion favourites:
1. Jeans
2. Mini skirt
3. Ra-ra skirt
4. Bell-bottoms
5. Hotpants/ Leg warmers
For interviews or more information about Friends Reunited please contact Carolynne Bull-Edwards or Elizabeth Sheahan in the press office on: 01883 717468, or email press@friendsreunited.co.uk
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