Professor George Truscott of Keele University lies surrounded by tomatoes at a photocall in London today (Thursday) ahead of a seminar at which he will reveal new evidence that a derived product of the fruit - Lycopene - has possible cancer and heart disease risk reduction properties. The Lycopene Project has been established in the UK to communicate these benefits to health professionals, health policy advisors, government and is funded by ketchup and baked beans giants, Heinz. Photo by Michael Crabtree/PA
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