Richard Branson - 'Virgin Bride' Fashion Store opening - Northumberland Avenue, London 1996

Clean-shaven Virgin boss Richard Branson dresses up for the occasion in a stunning wedding gown and veil as he prepares to join models on the catwalk at the launch today (Tuesday) of his latest venture, the opening of his 'Virgin Bride' fashion store in London's Northumberland Avenue, off Trafalgar Square. The store is being hailed as a revolution in British wedding retailing, combining weddings and honeymoons in a one-stop shop. See PA Store CONSUMER Virgin/By Michael Crabtree/PA.